You Don’t Have to be an SEO Expert to Create Trust | EAT formula

What is EAT in SEO?

E-A-T stands for expertise, authoritativeness, and trustworthiness. These are key factors that Google’s algorithms consider when ranking websites in search results. Google wants to provide its users with the most relevant and trustworthy results, so it looks for websites that have credibility and are written by experts on the topic. So the handy acronym, EAT, is paramount to keep at the forefront of your mind when creating content for your website if you want it to rank well.

Now, EAT are not direct ranking factors (such as page speed, keywords etc). Still, they are taken into account when Google “looks” at websites overall and are laid out in Google’s Quality Rater Guidelines.

The Google Quality Rater Guidelines are a set of guidelines used by human evaluators, known as “raters,” to assess the quality of search results returned by the Google algorithm. These guidelines provide information on what constitutes high-quality content, how to evaluate the credibility of sources, and how to determine the relevance of a result to a user’s query. The guidelines are used to help ensure that the search results provided by Google are of the highest quality and relevance to users.

Expertise refers to the knowledge and skill of the content creators on a particular subject. This can be demonstrated through credentials, education, and experience.