Why Tone of Voice Matters in Your Marketing - From a Brand Copywriter

What is tone of voice and why you need to consider it for your marketing and copywriting?

Tone of voice is the personality that your brand has and reflects it would speak if it were a human being. If tone of voice matters, then it’s important to understand what tone means.

It seems like everyone talks about marketing copy today but not enough people mention why this actually matters. It’s true: tone of voice is what makes the difference in how people feel about your company and whether they will engage with you or not. Copywriting can be difficult to get right but, essentially, tone should come naturally as a byproduct of who you are as an individual (and/or company). Easier said than done though, right?

What is tone of voice in copywriting?

Copywriting tone is the feel or attitude behind a message. It’s not just what you say but how you say it that gives your tone its meaning and impact on readers.

The tone of voice in copywriting can be formal, informal, authoritative, enthusiastic, neutral with emphasis on facts-based content just as a few examples. Tone may also change depending on who your audience is (eg children versus adults or…