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Why Do So Many People Join Cults?
People have always been fascinated with cults. What is it about these organisations that have drawn people in for centuries? There are many reasons why people may be interested in cults, but here are some of the most common:
1. Cults offer a sense of community.
When people feel isolated or alone, they may be more likely to join a cult. Cults typically offer a sense of community and support, which can appeal to people who feel lost or lonely.
‘The number of cult members [in America] is variously estimated at 300,000 to three million.’ That’s a rather large community to be a part of.
2. Cults promise a better life.
Some people may be attracted to cults because they promise a better life. Cults often promote their own unique ideology or worldview, which can appeal to people looking for a new way to view the world.
Only 14 per cent of Americans say they are very happy, meaning there’s a lot of people that are less than happy. Belonging to a group that promises happiness can be incredibly enticing for the vast majority of people.
People may also be attracted to cults because they offer people the chance to feel like they belong or that their life has meaning and purpose.
