The history and evolution of copywriting
The interesting evolution of copywriting. It’s older than you think!
There is a certain level of peculiarity that comes with being a copywriter that goes beyond simply being a writer or working in marketing. Of course, I’m completely biased but it feels like a strange set of skills that I’ve stolen from history and that I’m disguising under new tech. Do you ever get that feeling about your job? I can imagine visual artists, doctors and yoga…