How to Write Great Headlines for Blogs

You can write the most epic blog content that could set off a bunch of life changing insights for your readership. But without a tantalising headline, few people will bother to click through and read it.

Writing effective headlines

Ensure you have a compelling heading for each blog post. Make sure it’s a bit of a tease and that people will want to click on it and read more. Include why someone absolutely must read this post; explain why it will change their life/business/mind etc. The blog headline must be about the reader and how it can benefit them. For example, How garlic will make you lose weight.

‘ With [blog post] titles, it’s best to under promise and over deliver. So if you’re choosing between uber-compelling and accurate, choose accuracy every time,’ Corey Eridon, Hubspot Marketing Blog.

Punch

Here are some things to add that will create punch for an effective headline:

• alliteration
• anything that is intriguing
• some urgency
• strong language/words- not necessarily swear words but clear, powerful words
• power words- words like tyranny (thanks Churchill), warning, eye opening, surprising.

Wanting

An effective headline should make a reader curious and want more. Here are some types of headlines that have proven themselves to work time and…