How to Write an Ad

Improve your sales! Learn how to write an ad that is perfect for print advertising. Get some expert copywriting tips here.

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.

​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn how to write an ad. Most print advertising comprises of magazines and newspapers. Most monthly magazines work on a print deadline that is quite the way in advance, so you may not see your ad come out for two months. Bear this in mind if you’re advertising time sensitive information.

Sometimes publications offer last minute discounted advertising if they are unable to fill their pages — you can take advantage of this if you have an advert almost ready to go.

Here are some tips on how to write an ad that is effective:

Writing a statement or question

Start with an eye catching statement or questions. Be very direct and get straight to the point, there is no time to be vague or misleading when someone is scanning a publication. For example; Business Name provides cost effective marketing service.

Be very clear about what emotion you are aiming to elicit from your readers. Desire for relief? Hunger? Anger?
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If you write an ad that includes a question or leading statement, be sure…