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How to Use Meta Tags in WordPress
The meta tags (sometimes I refer to this as meta data) typically consists of a description, title and slug. Meta data is an attribute summing up a web page. It generally appears when someone does a Google search.
Meta data description
The description is a snippet of 160 characters maximum and resides underneath the SEO title or meta data title. If you look at the image below, you’ll see the paragraph that starts with ‘Isn’t it time you showcased…’ That’s the meta data description.
‘It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–160 characters.’
Meta data title
The title is the heading or title part you see when search results appear. This is most likely the thing you will pay attention to the most when performing a Google search.
This is the title part of your web page that will sum up what is written on the page. It generally appears at the top of browsers, SERP and when sharing via external sites such as Facebook or LinkedIn etc.
See the image below. Jones the Writer Copywriting: Looking For The Best Copywriter? Is the title.
