How to Reverse Engineer Your Competitors’ Content Marketing

Reverse engineering your competitor’s content marketing strategy can be a valuable way to identify potential opportunities and inform your content marketing efforts. With ‘ 82% of marketers are actively investing in content marketing ‘, you’re almost assured that your competitors are putting in the effort where you might not be. Yet!

That also means there is plenty of scope for you to take what they’re doing the best and learn from it. And cheekily improve your own marketing.

Here are some steps you can follow to reverse engineer your competitor’s content marketing strategy:

1. Identify your competitors: Start by identifying the companies competing with you in your industry. This could include direct competitors as well as companies that offer complementary products or services. This may seem like an obvious step, but it’s one that I encourage you to put a lot of time and effort into, as it will form the base of your content. I aim for 3 to 5 direct competitors and then, perhaps, one wild card. By wild card, I mean an organisation that isn’t necessarily a direct competitor but is creating and sharing content that could work for your brand and is thriving. They could be from a different industry altogether.