Eight Reasons Why You Should Hire a Freelance Copywriter

There are many great reasons for hiring a specialist and outsourcing project work, particularly when it comes to copywriting. Here’s an insight into why hiring a freelance copywriter is one of the smartest things you can do for your business.

1. It is a specialised skill

A freelance copywriter is a specialist. Copywriting isn’t just journalism. It’s not an unbiased piece of content that provides you with direct news. It’s a marketing tool to help you widen your customers and sell the services and products that you bring to the world.

Sure, a lot of people may be able to write. They can even sound incredibly professional or quirky. But copywriting is a very specific skill in that it combines high level professional writing to speak directly to your target audience, for the medium intended.

Copywriting is a persuasive art, often disguised as being so subtle that readers don’t even know they are being sold to! This takes the mind of a magician.

Good copywriters know to how capture exactly what you want (or should be) saying and how to position your business almost instantly (well, okay… maybe after you have filled out the brief). This is one of their honed skills in their magic bag of tricks.