Does AI-generated Writing Hurt SEO? | Blogging

Will Google automatically penalise you for using AI-generated content? No.

Especially with their announcement that they will be releasing their own AI software, Bard, to the public mid to late February 2023.

Here’s what Google says about using AI-generated writing when it comes to harming search engine rankings:

‘Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.

Focusing on rewarding quality content has been core to Google since we began. It continues today, including through our ranking systems designed to surface reliable information and our helpful content system. The helpful content system was introduced last year to better ensure those searching get content created primarily for people, rather than for search ranking purposes.’

But be careful! It’s not all roses…

‘Using automation-including AI-to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.’

So what can you do to ensure you’re not penalised when using AI-generated content?