Copywriting Tips for Yoga Teachers | Australian Copywriter

If you’re a yoga studio owner and you want to increase your clientele, then there’s one thing you need in your marketing arsenal: copywriting. Well, after you take those gorgeous photos, of course.

Even if you aren’t familiar with copywriting it’s still important that you understand how good copywriting can help you attract new class attendees and drive up sales.

Before we go any further let’s look at what the term copy’means. According to Wikipedia it ‘is text crafted to persuade readers to take action.’ In other words, it’s marketing material. Professional copywriters (like myself) write website content, blog posts or email blasts for a living. As well as basically anything that will appear online or be sent out to potential customers. From your About Us page and contact details on your website, all the way down to your one-line bio on Instagram. All these things make up a complete picture and your copywriting could be the very thing that draws in potential customers.

Writing good copy is an art form. You need to make people want what you’re offering without being too pushy about it (especially in the more heart centred realm of yoga), and it’s all about carefully choosing your words so that your visitors know exactly what you want them to do next. Ie, should they sign up to your enewsletter…