Content Writing Marketing Strategy | How To Get Started

What is content marketing?

Content marketing is the process of creating useable content that your customers, clients and end users get real value out of (eg, learn information) and sharing it on your own channels to increase your credibility and entice new leads and sales.

All good things need a plan but getting started with your SEO content marketing plan can be daunting. Below, you will find some simple steps on how you can get started with your content strategy.

‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.’

How do you decide what topics to focus on and what format to use?

When writing and planning a bunch of SEO content, it can be challenging to know where to start. And what to write. You might want to write about dogs and bowties but how relevant is it to your broader SEO marketing plan? What kinds of topics will draw in more sales and new customers?
Topic focus should be based on your target demographic. And what content appeals to them to engage their interest and convert sales. What do they…