writing a good book blurb

Blurbs are book descriptions, and they are a crucial part of book marketing. A bad blurb can cause readers to pass over your book in favour of another book with a more attractive description, so it’s important for authors to know how to write a good book blurb that will get their book noticed. This blog post is written specifically for self-published authors who want to promote their books but don’t know where to start. Book blurbs can get your book more sales and reviews so don’t delay in writing your best blurb yet!

Book blurbs are important for new self published authors

Book blurbs can be written by…


There are some simple habits you can practice to help improve how creative you are. Whether it is how you think or how you act, these habits will have a direct effect on how creative and innovative your work becomes.

This article outlines the top 10 how-to-be-more creative strategies that will transform how well you come up with creative ideas and solutions in any situation.

The key to being more creative is first having an understanding of what creativity is all about. Contrary to what many people believe, there is no single “creative” personality type. …


Have you always wanted to start writing a book but not known where to start? Writing your first book can seem like an impossible task, but it’s actually easier than you might think. In this article we will discuss what makes for a good story and how to start writing a book from scratch. We’ll also provide some motivation (and tips) that will help get your creative juices flowing!

More than 80 per cent of Americans would like to be an author. Apparently, 97 per cent of people who start to write a book never finish it.

People want to…


More and more the world are reading psychological thriller books and their popularity is ever expanding. Here’s why we, as humans, love reading this genre and what it does to our brains.

psychological thriller books

Research shows that it’s not the content of a book but how we feel afterward that is important. Books, like all art forms, have an emotional impact and this may be why people can’t put them down. Suspenseful books tap into our innermost desires to solve mysteries and experience danger vicariously. These types of stories contain darker elements that naturally appeal to our subconscious minds. …


email copywriting

There are many marketing avenues available to businesses these days but email is still one of the most powerful and cost effective ways to grow your business. Email marketing allows you to target a specific group of people with tailored content that will resonate with them. In this blog post, we’ll talk about email marketing and what it can do for your business!

1. What is email marketing and how can it help your business

Email marketing helps you grow your business by reaching a specific group of people with tailored content that will resonate with them.

They can also remind prospects to buy something (who doesn’t need reminding, right?) …


brand tone of voice

What is tone of voice and why you need to consider it for your marketing and copywriting?

Tone of voice is the personality that your brand has and reflects it would speak if it were a human being. If tone of voice matters, then it’s important to understand what tone means.

It seems like everyone talks about marketing copy today but not enough people mention why this actually matters. It’s true: tone of voice is what makes the difference in how people feel about your company and whether they will engage with you or not. Copywriting can be difficult to get right but, essentially, tone should come naturally as a byproduct of who you are as an…


sales funnel copywriting book

What is a sales funnel?

A sales funnel is a linear process that begins with the acquisition of new customers and ends with the satisfaction of their needs.

In order to create an effective customer journey, you should start by outlining your goals for what you want to achieve from it. Then identify all steps necessary in achieving this goal or set of goals, such as gathering information on prospects.

The beauty of a great sales funnel is that it works for you. Once you’ve set it up and it’s up and running, you can leave it and it will do the sales work on…


email subscribers with lead magnet

In the past few years, ebooks have become an increasingly popular lead magnet. This is because they are a great way to get people on your mailing list and build trust with potential customers. In this article, we will discuss how ebook leads can be so effective at achieving business goals and why you should consider using them in your marketing strategy.

The ebook lead magnet is a tried and true marketing technique.

Yes, it’s been around for decades now but that doesn’t mean ebooks are any less effective than they were back then! …


Creative nonfiction is a form or genre of writing which blends a delicate mixture of the two ends of writing (being fiction and non fiction). It uses literary tropes to create a factually based narrative.

‘…creative nonfiction is a form of nonfiction that uses the elements of fiction — scene setting, dialogue, narrative arc, etc. — to tell a true story.

… Meanwhile, what form the genre takes is a bit more complicated. Creative nonfiction can range from the purely personal (such as memoir or personal essay) to the researched and reported (narrative journalism).’

‘In some ways, creative nonfiction is…


copywriting for generation x

Generation X are people who are 38 to 53 years old in 2019. And, as a target demographic, when it comes to copywriting and marketing, they are ripe for the “attacking”.

Generation X in Australia are known as the ‘ forgotten generation’ and aren’t as noisy or given as much attention as all the other generations, particularly when it comes to marketing. Which is silly because once you onboard them as customers, they are ridiculously loyal. So marketers and brands are doing themselves a disservice by not creating and marketing products to them.

They like to research a lot and…

Jones the Writer

Copywriter + Author + Business Owner + Redhead + Waffle Lover.

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