Here is a comprehensive SEO checklist that covers essential aspects of search engine optimisation. Go through the list one by one and make sure you have completed the actions to ensure your best possible SEO outcomes. Keyword research and selection Identify target keywords and phrases that are relevant to your business and have a…

Four different SEO strategies for you to tackle this year I know a lot of us are always trying to configure our SEO and tweak it here and there to really suck the juice out of it. And I encourage that. SEO is an ongoing puzzle. It’s not just “set and forget” type of marketing activity. So with that in…

Will Google automatically penalise you for using AI-generated content? No. Especially with their announcement that they will be releasing their own AI software, Bard, to the public mid to late February 2023. Here’s what Google says about using AI-generated writing when it comes to harming search engine rankings: ‘Our focus…

What are backlinks? Backlinks, also known as inbound links or incoming links, are links from external websites that point to a specific page on your website. They are an important factor in search engine optimisation (SEO) because they signal to search engines that your website is reputable and valuable. …

Being uniquely creative means having original and individualistic ideas, thoughts, and approaches to tasks, problems, or situations. It is the ability to think outside the box, generate new and innovative solutions, and bring a personal touch to the things one creates. Uniqueness in creativity refers to the idea that no…

Reverse engineering your competitor’s content marketing strategy can be a valuable way to identify potential opportunities and inform your content marketing efforts. With ‘ 82% of marketers are actively investing in content marketing ‘, you’re almost assured that your competitors are putting in the effort where you might not be…

Some popular blogging platforms include WordPress, Blogger, Wix, Squarespace, Weebly, Shopify, HubSpot and Medium. Below, I’ll go through each of these and let you know the benefits and downsides and then, you’ll see at the end, offer my opinion on which one I recommend. WordPress for blogging WordPress is a content management system…

How many blog posts should you publish for SEO? The frequency at which you should publish blog posts depends on your goals and resources. Suppose you are using your blog to drive traffic to your website. In that case, it can be helpful to publish new content regularly to keep your readers engaged and to help your site rank…

What is YMYL in SEO? “YMYL” stands for ‘ your money or your life.’ It is a term used by Google to describe websites that have the potential to impact the health, happiness, financial stability, or safety of users. Examples of YMYL websites include those that provide medical information, financial advice, or legal services. Because…